The basic story: The advertising agency Critical Mass got a new product to promote. A cleaning liquid tentatively titled GLITZ. The agency decides to use a famous spokesperson to promote the cleaning liquid. After long market research, the agency finds out that the most trusted and admired Austrian personality is the legendary Austrian chancellor Bruno Kreisky. The agency then searches for a Kreisky lookalike to serve as their Glitz spokesperson. The casting team almost gives up on finding a Kreisky lookalike, when one of the team members discovers by accident, in a U1 station, an insurance broker named Hermann Swoboda and immediately asks him if he would be willing to do the job.
The Bruno Kreisky Lookalike follows the story of Hermann Swoboda in the world of advertisement and product placement. His ascent to a status of a celebrity, his wife’s reaction to his new job, and the new offers he gets.
Hermann Swoboda, the Kreisky Lookalike: Markus Zett; Eva Swoboda-Braun, his wife: Susanne Gschwendtner; Sarah Kaufmann, Head of Critical Mass: Anna Mendelssohn; Lisa Jung, her Assistant: Isabella-Nora Händler; Jakob Klunker, Copy Writer: Dominik Grünbühel; Katharina Vogel, Talent Agent: Stephanie Cumming; Dora Hartmann, Psychoanalyst: Anat Stainberg; Mister Red: Florian Tröbinger
Commercials: TimTom (Camera), Michael Strohmann (Editing)
Set: Paul Horn
Music/Sound: Michael Strohmann
Make-Up: Marietta Dang
Assistant Director: Shabnam Chamani
Written and directed by Yosi Wanunu
Produced by Kornelia Kilga
Episodes 1 – 3: Nov 17 – 24, 2018
Episodes 4 – 6: Apr 26 – May 4, 2019
Episodes 7 – 10: Jan 10 – 18, 2020
Co-produced by WUK performing arts, Vienna